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Mark LOWE

Mark LOWE

Co-Founder, Third City

Mark Lowe co-founded Third City in 2011 with a mission to fuse creativity and strategy, breaking down barriers between corporate and consumer PR. With over 20 years in communications, he has advised senior leaders across fintech, technology, health and sustainability, delivering campaigns and brand strategy for organisations including Kia, HSBC, Siemens and Unilever.

Under his joint leadership, Third City has become one of the UK’s top independent agencies, recognised by Provoke Media and multiple industry awards. Recent award-winning campaigns include work for Kia and Curaleaf, celebrated for creativity, sustainability and cultural impact. The agency’s guiding philosophy, 'Comms for a New Economy', helps brands navigate the intersection of attention, ethics and innovation.

Mark has featured in the PRWeek Power Book every year since 2017, and in 2025 was named an Environmental Champion for advancing sustainable, values-led communications. He is a Goldman Sachs 10,000 Small Businesses graduate and a visiting lecturer at the University of the Arts London. He also appears regularly on Sky News, the BBC and in PR Week.

 

Conference Presentation

Navigating the Attention Economy: How to Be an Attention Entrepreneur

In today’s fractured media landscape, attention is the world’s most valuable—and contested—currency. The old business model of advertising has been disrupted by the platforms and technologies that now mediate how people see, think, and act. For PR professionals, this shift demands a new mindset: one that treats ideas, influence, and attention itself as strategic assets to be earned and stewarded, not just bought. In this keynote, Mark Lowe explores how the boundaries between agencies, media, and brands are blurring in the marketplace of ideas, and what it means to build trust, creativity, and meaningful engagement in an era defined by noise. This is a call for communicators to become attention entrepreneurs—shaping culture responsibly while navigating the ethical and strategic challenges of the new economy of attention.