Chryssa SPYROPOULOU

Chryssa Spyropoulou is an experienced executive in strategic marketing and corporate communications, with 14 years of professional experience across sectors such as healthcare services and consumer products. Having worked in multinational environments, she has gained in-depth knowledge of how complex organizations operate and how to adapt strategies to different markets and cultures.

She specializes in digital transformation, customer and patient engagement, and the development of strategies that enhance trust, social responsibility, and brand reputation. She holds a degree in Marketing & Communication from the Athens University of Economics and Business and an MSc in International Business from Henley Business School. In addition, she is a member of the Hellenic Academy of Marketing and the Corporate Affairs Professional Association (CAPA).

As Head of Marketing & Communications at Affidea Greece for the past four years, she has been responsible for designing and implementing the country integrated marketing and communications plan, aiming for sustainable growth through extroversion, innovation, and the enhancement of the patient–customer experience, leveraging best practices from the Group’s international network.