Christophe GINISTY

Christophe Ginisty is a senior strategic communications advisor with over twenty-five years of international experience supporting governments, global organisations, and leading brands (such as Apple, Amazon, HP, Linkedin). A pioneer in digital engagement and influencer strategy, he has held senior consultancy roles in Paris, London, Brussels, and the Middle East, leading high-impact communication programmes and advising on reputation, stakeholder trust, and narrative leadership. As Senior Advisor at Folgate Advisors, he helps leaders navigate complex public environments and the evolving dynamics of influence in a fast-changing information landscape. He is also a keynote speaker focusing on authenticity, trust, and the future of communication.

He was the f. Deputy Managing Director of Edelman EMEA with the role of European Technology – Digital evangelist, the f. President of the International Public Relations Association (IPRA 2013) and also acted in the past as a special advisor on digital strategy for François Bayrou, the leader of the National Democratic Movement (France) from 2007-2009.

Christophe is a regular contributor to the French media and currently one of the most influential bloggers in France and a sought-after speaker on the digital revolution and online crisis management.

Conference Presentation

The Authenticity Paradox: Communication in the Age of Synthetic Truth

As we enter an era where almost everything—from emotion and voice to moral stance—can be produced, replicated, or simulated, the quest for authenticity has never been more urgent. This session explores how AI-generated content is reshaping trust, why being true matters more than simply appearing true, and how organizations can design communication that feels genuinely human. Participants will gain practical frameworks and insights on how to preserve authenticity even as communication scales across platforms and audiences.